Where does the Returned Product Go in Online Shopping?
Once the goods have been supplied from the stock of online shops, this is their fate. Every year, only customers in the US return products about 4 Billion items.
According to Optoro, the specialist company to deliver the returned goods to their destination, only 20% of these products are actually poor. Sune Needham of Center for Sustainable Fashion at the University of Arts, London, says that the supply and return of goods from retailers to customers are faulty by both financial and environmental perspectives.
Many of the goods coming back into the garbage pile before it comes in. These products are used in expensive resources which are now becoming rare, but we are throwing them out. Carbon emissions increase due to the return of the goods and it is also a big headache for companies. The pair of new shoes with open bins and open lace, which is sent back, needs to be handled separately. Many companies do not have the technology to handle the return goods closely.
The advantage for them is that they can be sold cheaply by giving a discount. Or the other option is to fill them in trucks and get them delivered to the litter pile.
Optoro estimates that goods worth 5 Billion pounds are returned every year. Because of this, about 1.5 million metric tonnes of carbon dioxide dissolves in the atmosphere. According to Karlie Leveling, senior director of marketing at Optoro, the system that handles the goods returned is discarded.
Carly says, “Retail shopkeepers keep returning goods in stores or warehouses, where the goods last for several months because they do not have the technology to know what they are doing. After all, they can get through the middlemen By reaching the wholesaler, they try to sell it cheaply.”
“It is very bad for the environment because of a lot of goods are being sent across the country, it is also bad for retail shoppers, which rarely earns money.”
The process of making clothes and shoes is already very harmful to the environment. For example, fossil fuels are used in making fabric, poisonous chemicals are used in coloring.
Large amounts of carbon dioxide emitted in the production of factories on a large scale.
The finished product is sent from one place to another in the world, which requires fuel.
In the end, they just move into the litter pile because they did not fit the buyer or liked it. There is not much discussion of this problem. We know that the production of cotton, leather, and wool in the making of fashion items is a loss to the habitat of wildlife.
Their production process leads to climate change and the oceans are getting polluted. According to the 2016 report of the International Union for Conservation of Nature, 17 to 20 percent of industrial water pollution is due to the color dyeing. Optoro considers a software solution to it. This software allows retailers and producers to easily sell the remaining goods.
Retail shopkeepers get many options at the same time, such as a website called Blinq to resell the goods. They can also donate their belongings, send them to other stores, can reach Amazon or eBay. Optoro estimates that by adopting it, the goods going to the litter pile can be reduced by 70%.
Leveling says, “In our technique, many data sources are used to find out what to do with different items. For example, if a new pair of shoes is pulled out of the box only and it is the perfect condition We will put him on the website directly.”
This idea came from 11 years ago to the co-founder of Optoro Tobin Moore and Adam Vitterlo. In those days, they were working on ways to help people sell their belongings in the garage on eBay.
Leveling says, “People from many retail stores came to him and told him that he had lots of shoes returned last season, they do not know what to do with them. Can they help them sell them.” Moore and Vittelo realized that they can search for bigger markets for large retailers. Then they started making the Optoro software. Needham is excited to see that large organizations have recognized the issue of the waste being made in the return.
They are looking for ways to save new clothes and shoes from going to the litter pile. This can also limit the energy and resources involved in their production. The fast-fashion business is growing rapidly despite environmental crises.
According to Greenpeace’s 2016 report, the production of clothing doubled between 2000 and 2014. An average man is buying 60% more clothes than before every year.
The world population is estimated to be 9 billion by 2050. In such a situation, it is very important to make use of the return goods worth re-use.
Ann Starodz, Senior Director of Optoro says that consumer habits can be harmful now but can be moved from the beginning to the end by making a profitable and environmentally friendly fashion model. She says, “I do not think people are going to stop shopping, but a business model has to be made in which it is easy for people to choose the durable option.”