Every wholesale business can benefit from a successful advertising campaign. By getting your brand’s name out there, you can attract customers and generate sales. There are many ways to advertise your products and services.
It may become a little tricky to select the best advertising medium for your wholesale business.
Well! Here is a little tip.
The most suitable advertisement medium for your wholesale business depends on your target audience.
With that in mind, let’s explore some of the most influential advertising mediums that can help your wholesale business to grow.
Types of Advertising Mediums
Before we jump to the best advertising medium for your business, let’s check the advertisement types.
You can always get creative in advertising your products and services. However, the customary types of advertisement mediums include the following:
- Search Engine Marketing (SEM)
- Direct mail, catalogs, and leaflets
- Outdoor and transit
- Digital platforms, including Social media
List of the Best Advertisement Mediums for A Successful Wholesale Business
The following is the list of the most suitable and latest advertisement mediums for a thriving wholesale business:
- Social Media
Nobody can deny the influence of social media platforms. More than three billion people use social media networks, including Facebook, LinkedIn, Instagram, Pinterest, and more. As a wholesaler, what does it tell you?
The larger the audience, the better advertisement for your products and services in the wholesale marketplace.
You can use social media networks for advertising your business in both organic and paid methods. However, the paid social media advertisement provides you a better insight into your target audience.
Email marketing is one of the best advertisement strategies for wholesale businesses. With this cost-effective method, you can reach hundreds of customers within a minute.
Email advertisement is also better than others as it provides an easy and fast-tracking option. You can use email marketing tools like Mailchimp to make this advertisement medium more effective.
More than seventy percent of wholesalers use this advertisement medium to reach their target audience. The things that make video the best advertisement strategy are as follows:
- Videos are highly informative
- They are easy to consume
- They perfectly illustrate the benefits of your products and services
Videos are also a great advertisement medium because of its precision and impact. With the help of videos, you can:
- Develop brand awareness
- Introduce new products
- Secure conversions
- Encourage organic shares
- Google Ads
Google Ads are another inexpensive and effective advertising medium for a successful wholesale business. You will only pay when your ads are clicked. The two primary types of Google Ads are:
- Search Ads
- Display Ads
In Google Ads, you can target your audience based on their locations, demographics, and keywords they use in search engines.
- TV Commercials
According to a survey, an average American watches TV for at least five hours per day. This classic advertisement medium is never getting old. With the help of attractive TV commercials, you can boost your sales by sixty percent.
If you want your target audience to take your wholesale business seriously, you should consider TV advertisements.
Mobile governs the internet economy. That is because consumers spend more than six hours per day on mobile. Customers check the company information and products on their mobiles before placing an order from their home computer.
These days every successful wholesale business is getting benefit from mobile ads. According to 2016 statistics, mobile ads drove more than fifty percent of internet ad revenues.
So, if you want your wholesale business to succeed in this age and day, you must use mobile wholesale product advertisements.
- Print and Outdoor Advertisement
Print and outdoor advertisement are classical yet proficient methods for advertising. You can use newspapers, magazines, leaflets, and brochures to promote your products through print advertisements.
If you want to gain the larger audience’s attention, you can publicize your business and products through billboards, airport and mall signage, and bus wraps.
Podcasts are a blend of on-demand radio and influencer marketing. This advertisement medium is a little underused yet highly effective way to publicize your wholesale business. Since 2013, the market for digital audio has reached $1.1 billion.
More than 65% of wholesalers have claimed that podcasts have increased their sales and brand awareness. That might be because around forty percent of customers use podcast ads to search for products.
How to Select the Right Advertisement Medium for Your Wholesale Business?
The following tips and strategies will help you select the right advertisement medium to establish a successful wholesale business:
Overall Strategy: You should have an overall strategy before selecting an advertisement medium. Your strategy should include your purpose of advertisement, for instance:
- Increasing brand awareness
- Introducing new products
- Increasing holiday sales
Budget Constraints: You should select an advertisement medium according to your budget. Having an estimated allocation of marketing funds will help you choose the right advertisement strategy.
Frequency: Frequency determines the success of any marketing campaign. You can check the frequency of an advertisement medium before making a selection.
Rating Information: Before you get into a marketing campaign, you should determine how ratings can benefit your wholesale business.
As we mentioned before, your selection of advertisement medium depends on your target audience. So have a look at the advertisement mediums mentioned above and select the most suitable one for your wholesale business. Good Luck!