» 5 Google’s Free Tools for SEO For Your Website

5 Google’s Free Tools for SEO For Your Website

by Rohan Mathew
5 Google’s Free Tools for SEO For Your Website

Search engine optimization (SEO) is one of the most prominent ways to improve traffic flow to your website. It involves optimizing various aspects of your website to make it more search engine-friendly, such as its domain name, page load speed, and content quality.

Some technical adjustments also need to be applied since they play an essential role in your SEO efforts. However, to use these SEO techniques more efficiently and effectively, you need the right tools. 

In this article, we will look at five fantastic SEO tools from Google you can use for free. We will also show you other great alternatives that can make the process of search engine optimization easier.

Google SEO Tools That Are Free And Amazing

Google provides several free SEO tools to help you with your SEO strategies. Here are the best five that can make your website rank much better.

1. Mobile-Friendly Test

Google Mobile-Friendly Test is a tool to help you assess if your website works and performs properly on mobile devices. This can be a critical tool to help your website’s growth, considering that over 55% of worldwide web traffic comes through mobile phones.

Your website’s mobile compatibility also affects its ranking on SERPs since Google includes mobile page load as one of the factors when determining your ranking.

Google Mobile-Friendly Test is easy to use and understand. All you have to do is type in your website’s URL into the available bar, then click analyze. The tool will assess if your website is mobile-friendly or not. The result will be straightforward, as seen in the picture below.

Mobile-Friendly Test

If your website fails the test, you should consider optimizing it for mobile devices immediately.

2. Google PageSpeed Insights

Your website page load speed is one of the factors that affect your ranking in search results. Google PageSpeed Insights can be a useful tool to find out if your website meets the required load speed to rank on SERPs.

Google PageSpeed Insights gives you a score for both mobile and desktop versions of your website. This score is based on several factors, including speed index, first contentful paint, and time to interactive.

PageSpeed Insights also gives you advice regarding your load speed, allowing you to identify which parts of your website need to be improved.

3. Google Trends

Google Trends is a versatile tool that allows you to research how popular a topic has been over time. This can be useful, especially for content marketing.

Google Trends

To use this tool, you only need to enter a topic into the search bar, and Google Trends will give you its popularity results based on your preferences. Using Google Trends, it is also possible to see a topic’s popularity in a specific area within a particular period of time.

Google Trends also suggests related topics to your search, which can be helpful if you need to come up with new ideas for future content.

4. Google My Business

Google My Business is a good tool for you if you are running a business focused on the local market. Google My Business allows you to create a business listing and provide more information about your brand to potential customers.

Google My Business

A business listing also gives you more opportunities to appear on search results. And since around 82% of smartphone shoppers include the phrase near me during their search, having a robust business listing can be a game-changer for your growth.

When creating your business listing, remember to provide as much detail as possible. Try to include essential information such as business name, contact details, and address. Also, make sure the information is consistent throughout all other online platforms, like your business website and social media accounts.

Click here link building

5. YouTube

With more than 2 billion monthly logged-in users, YouTube is arguably the biggest video hosting website right now. If you are interested in video content marketing, uploading your content to YouTube might be your best option.


Aside from its massive audience base, hosting your videos on YouTube also gives you more chances to rank higher in Google’s search results. For example, if you are searching for a way to fix your mouse, some of the top-most results are videos from YouTube.

One of the keys to thriving on YouTube is creating helpful and relevant content for your target market. Also, remember to include links and remind your audience to visit your website to potentially increase the traffic.

Other Free SEO Tools

Aside from what Google has to offer, there are some alternative tools that are worth looking into. Some of this software are premium tools but allow you to use a free version with some limitations. 

Ahrefs’ Backlink Checker

Ahrefs’ Backlink Checker is a free SEO tool to help you know the top 100 backlinks to any website or URL. It is also possible to know further details such as the total number of backlinks, links from unique sites, Domain Rating (DR), and URL Rating (UR).

This is a valuable tool for analyzing potential link-building opportunities using your competitors’ websites.

Moz Local Listing Score

If you run your business in the US, Canada, or the UK, Moz Local Listing Score can assess your business’s listing quality based on data from various sources. This tool scans your business listings on platforms such as Google, Yelp, and Facebook then gives you a score and possible suggestions for improvement.

Yoast SEO

The free version of Yoast SEO gives you the ability to analyze the SEO quality of your blog content. Optimize your written content by using relevant keywords, checking readability, and making it more indexable by Google.


SimilarWeb can be a helpful tool to analyze a website’s traffic stats. This tool can help you see your competitor’s traffic breakdown, including its traffic sources, locations, and their audience interests.

Answer the Public

If you need a tool to help you discover long-tail keywords during your research, Answer the Public can be a great solution. It gives you two free searches per day, where you will get a huge list of long-tail keyword opportunities and common questions asked based on your primary keyword.

Read also:- Ways to Enhance Your Vocabulary


Practicing SEO techniques to improve your website’s ranking requires the right tools. Some of these tools are available for free, and they have some amazing features to help you optimize your site.

In this article, we have learned about five free SEO tools from Google, including:

  • Mobile-Friendly Test
  • PageSpeed Insights
  • Google Trends
  • Google My Business
  • YouTube

We also learned about several free SEO tool alternatives:

  • Ahrefs’ Backlink Checker
  • Moz Local Listing Score
  • Yoast SEO
  • SimilarWeb
  • Answer the Public

Hopefully, this article provided you with some helpful information on how to get started with SEO for your website. It’s recommended to try them all out to find the most suitable options. Especially considering these tools are free of charge.

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