7 Things to Do Before Making Your Business Website LiveFebruary 1, 2022
Before you make your new business website live, there are a few things you can do to ensure it doesn’t have any errors or performance issues. Here are seven things that should be done before making your site public:
1. Make Sure Your Information is Correct
Before launching the site, double-check all of the information on it. From text to images to social media links, everything needs to have the correct information. The last thing you want is for your site to take potential customers to outdated material or incorrect details about products and services.
2. Have All Content Proofread by a Professional
The content on your website is very important in attracting visitors, so it’s essential that everything be properly proofread and edited. It’s very easy for typos, grammatical errors, and formatting issues to slip through the cracks on a website, so it’s best to have all of the content reviewed by someone with an excellent grasp of the English language and writing styles before launching your site live.
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3. Make Sure All Contact Forms Work
Every single contact form on your website needs to work. If you are using Google Analytics for tracking purposes, make sure the default page of your site is set to be the one that leads visitors to your online contact form page. This will ensure that all users who click on an email link or fill out a contact box on your website can quickly send messages to you when they want to.
4. Purchase the Proper Digital Certificate
Making sure your website is secure is essential when it comes to making it live, so make sure you purchase a digital certificate that ensures visitors that their information is safe with you before exposing any of your websites to the public internet. Without this certificate, users will see numerous warnings about not being safe with the website, which could lead to a high bounce rate.
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5. Make Sure The Theme is Responsive
A site that has a responsive theme that properly scales on different devices will always have a better user experience than one without a responsive theme. This means you’ll get fewer users who leave your site because of technical issues and more users who simply continue browsing your site because the pages load quickly and all functions work as they should.
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6. Double-Check The Code to Make Sure There Are No Backdoors
It’s crucial that you have a secure website, which means looking for backdoors that may have been installed by hackers who want to steal data from you or install malware. While you may be tempted to check this yourself, it’s actually best to leave this in the hands of an experienced web developer who will know exactly where to look.
Before you make your new business website live, there are a few things you can do to ensure it doesn’t have any errors or performance issues, especially if the website contains a concrete cost estimator.
7. Implement Google Analytics
The last step that should be completed before launching your site is implementing Google Analytics software on your site. This free tool tracks all sorts of different data points that can give you insight into how your site is performing, including geographic location and devices being used for browsing. This information can then be used to guide the future of your website and business as a whole.
When all seven of these things have been completed, you’ll be ready to launch your website live, which will lead to more visitors spending time on your site and more users contacting you with questions or purchasing products or services.