Ola introduces Ola Restrooms – How Ola’s April Fool’s prank video turned real for the public?
On March 30, the Indian cab service provider company Ola released an advertisement for “Ola Restrooms”. These restrooms are nothing but an on-demand mobile toilet van that can be reserved through its application.
It’s a mobile toilet van for you to use the bathroom whenever and wherever you need.
Ola has been launched its new feature Ola restrooms via Twitter campaign but users promptly got onto the fact that this was an April Fool’s Day Prank by the company.
But before you state that it’s a bad idea, well it’s a marketing campaign which was made to spread social awareness through the April Fool’s Day.
This is not the first time
Ola has tricked its user in recent years also once by declaring “Ola News Network” and some other time presenting its new feature “Ola Wheels”. In the year 2016, the company also announced “Ola Chopper”, a service that provides you helicopter ride inside the urban areas.
In 2018, the Bangalore based company Ola announced a service of taking you from your place to your kitchen.
Social awareness through the campaign
In any case, that is not it. Ola is driving society a greater message through their pranks. By the way, Social media users had just begun getting out Ola for utilizing toilets as a prank given that India positions most noteworthy in different issues identified with sanitation.
Indeed, a report done by the WHO (World Health Organisation) shows some truly alarming numbers for India. About 7.3 Crore individuals despite everything “experience the ill effects of dread and outrage of assuaging themselves in the open or in risky or unhygienic toilets”.
Later, Ola explained how this entire campaign was to cause to notice the issue itself. Furthermore to start activities towards changing the present poor sanitary states of a large portion of India.
Through its April Fool’s Day Prank, Ola also started offering its riders an opportunity to contribute and clear a path for access to toilets in India. They have joined forces with Gramalaya, an association devoted to giving better water and clean offices in provincial zones.
Through this organization, Ola can willfully contribute 1 Rupee per ride to Gramalaya.
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What does Ola gain by Ola restrooms prank?
Yes, it is! The thing which Ola did is called Digital PR. Ola is not the only company that did this type of campaign.
Google also did this by announcing its new feature app – Files Go. The app will detect the dirt, smudges, and more on your phone screen and clean it automatically. As we don’t care much about our phone screen. Yeah, it’s an honest prank for you.
The manner in which we have the impression of Digital PR, it isn’t tied in with dealing with the social media account just aside to conventional PR. It’s simply the computerized first methodology and strategy in the customary PR approach. You can also check out the Practo business model.
Digital PR isn’t tied in with offering internet based life to customers. Digital PR is a way to create brand perception using content marketing via digital influencers or by running a campaign.
The motive is not only spreading awareness but also creating a social image (Publicity) of the brand on the market in which the Ola restroom campaign was successful.
The company’s restroom prank was somewhat extraordinary as was the response towards it. This prank attracted some extreme analysis across Twitter, where many users were angered about how an issue as delicate as this ought not to have been made into a joke.
A few people were likewise pissed by the way that Ola decided to burn through this cash on a Publicity battle as opposed to fixing its administrations. Some people also trolled Ola for this campaign.
Twitter users reaction after Ola restroom’s April Fool campaign:-
A user tweeted about the problem which was happened in the official app of Ola. He complained about it by using the #OlaRestrooms tag.
Dear @ola_supports @Olacabs the same issue has popped up twice in the week for me. Like wth do you want? Uninstall the app and move to @Uber? 🙄 #mobileapp Forget #OlaRestrooms fix this first. #appstore #CustomerExperience #FAIL pic.twitter.com/8aevC9j6tj
— Dhruv Sharma (@dhruveee) April 2, 2019
A twitter user asked about the condition of Ola restrooms…
— Sujib Chandra (@Witty_Daddy) March 31, 2019
A user appreciated for Ola great initiative… #Ola Restrooms