TOP 18 Instagram story and post ideas

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Written By Berry Mathew

Since the content plan for publications consists entirely of topics for posts, I will reveal to you the secret of how to conquer the world and buy Instagram promotion. In terms of volume, for each publication, you have 2000 characters WITHOUT spaces.

These 18 Instagram story and post ideas are perfect for absolutely any niche. You can easily make a content plan:

for an online store, a children’s clothing store, cosmetics; for cafes, coffee shops and restaurants; for a masseur, beautician, eyebrow artist, manicurist, hairdresser, beauty master and beauty salon in general; for a construction company and real estate; for a fitness trainer, psychologist, photographer, realtor; for a lawyer, designer, targetologist, numerologist; and for everyone who wants to maintain their Instagram account correctly.

Every post idea can help you achieve your goals. I’ll cover what you can post on Instagram for blogging + ideas and examples that you can adapt for your business.

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  1. Tell us about your product.

Photos and videos of your products in all their glory will help you increase sales and promote your business on Instagram.

These posts can only focus on your products or show them as part of a lifestyle.

Product posts must be created properly to avoid spam. They should contain rich, interesting headlines, not just the product name and a few hashtags.

Instead, talk about the product: its features, pros and cons, and highlight what makes it special.

  1. Show what’s behind the scenes.

Subscribers love behind-the-scenes content. Want a great way to add a human touch to your brand?

Just show your followers what’s going on in your office.

By showing your followers what’s going on behind the scenes, you help them emotionally invest themselves in your company.

And no, don’t just take a picture of a group of sleepy faces at the Monday 8:00 meeting.

Show the fun side of your workplace.

This can be anything from an employee working at a desk to a service dog lounging in bed.

  1. Record live video.

Live video is another type of post that can help you build relationships with your followers quickly.

It’s great when subscribers can interact with you in real time.

You can answer questions, share your opinion, talk about the product. You can also post a live stream of your stories.

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For best results with your live video, you should:

Announce it in advance so that subscribers know. Make a plan and prepare before you start. Give your audience at least 30 seconds for them to join. Choose a location with good lighting and no background noise.

  1. Start the competition.

Want to quickly grab attention and create a boom around your brand? Contests and sweepstakes –  it’s the right way.

Contests will get people talking about your brand.

For the best results, offer the prize that is most relevant to your target audience.

Not for all people.

After all, anyone could comment on the contest with a free iPhone, but more importantly, get participation and comments from subscribers who could become customers.

  1. Seasonal fasts (holidays and significant dates)

People love to feel the spirit of the holiday. It doesn’t matter if this holiday is like New Year’s or Labor Day.

Posts about summer vacations, autumn weather can work as an addition to the obvious holidays.

  1. Inspirational quotes.

Inspirational quotes are like the enjoyable motivational movies we all love. After all, there is so much negativity on the Internet, sometimes we just need to see something positive and motivational.

It also creates positive associations between your followers and your brand, which is always a plus.

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Keep in mind when it comes to inspirational quotes, you need to make the image visually appealing.

Using dynamic colors and layouts. You can use tools like Canva to create images like this quickly.

  1. Create video content.

Using more videos in your feed will help you stand out. What types of videos to create is up to you.

You can share product videos, brand story videos, Q&A videos, humor finally.

IGTV is an Instagram extension that will allow users to upload videos up to an hour in length (compared to 60 seconds for a standard video post).

  1. Light up the event.

Instagram is a great place to showcase your participation in any event. You can post content before, during and after the event to create more ads.

This could be an event that your business is hosting, or an event that you have been invited to.

  1. Ask a question.

By asking questions, you encourage subscribers to share their thoughts and ideas on almost any topic.

This information will help you come up with more ideas for creating quality content in the future.

They can even help you come up with new product ideas if you ask the right questions.

For example, if you are engaged in healthy eating, you might ask, “What do you think is best to eat in the morning?”

Subscriber responses will help shape a ton of new content.

  1. Teaching post.

Teach your followers, tell, explain and show.

Instagram posts give brands the ability to give quick advice on just about any topic.

For example, in the post above, a girl shows her followers how to achieve beautiful posture.

You also see this concept in almost any Instagram account, for example:

She gives her subscribers delicious video recipes.

  1. Motivational and leadership thoughts.

Leadership exchange – a great way to establish yourself as a leading source of great ideas and trends.

Thought leadership often comes in the form of good advice, hot answers, or lessons on a topic. Once you share it, your followers will see your brand as a reliable and relevant source of information. This is great for brand engagement and authenticity.

For example, a personal finance and development expert shares his experience with subscribers. At the same time, his subscribers trust him as a source of knowledge about personal finance.

If you are not a thought leader, that’s okay! You can still share ideas from influencers with your readers by making my next tip.

  1. Take an Interview.

Conduct an interview with an influencer or an expert who is a famous person in your niche.

And if you pick a big name in your industry, an Instagram post can get more attention and new Instagram views.

  1. Jump with the trend.

Trends, Memes and Problems – great ways to bring some fun and relevance to your brand.

  1. User Content.

A surefire way to engage your followers while showing some appreciation is to share content they’ve created themselves.

Especially if he’s showing off projects they’ve completed with your product.

The ideal option is to collect reviews:

  1. Create a photo collage.

It’s fun, but a little tricky.

Create a large image on your profile board visual using individual Instagram posts. Those. the main idea is to make a single image from the preview of 9 posts.

  1. Share your mistakes.

People love not only success stories, but failures as well. So you can show that you are the same as everyone else. People are not perfect. Feel free to admit your mistakes.

No, you don’t need to share litigation details if your company gets a claim or bad review for a spoiled order. Instead, show the small mistakes that can happen in your workplace and add a little levity to that!

Or perhaps you have a marketing agency. Demonstrate that mailing list you sent with a typo and how annoyed you were about it.

However, the most important thing is to show your mistakes and then show how you fixed everything. Only then can you gain the trust of your followers and at the same time humanize your brand.

  1. It was / is or before and after.

Before and after photos show your followers the true impact of your brand. Viewers see exactly how your work changes and benefits customers, which is fantastic for engaging and building an audience.

These photos come in different types! You can show your company logo before and after to show how it has changed over time, a photo of your old office and your new one, or you can show a photo of the cell number

mines you have added to your team over the years.

You can also demonstrate your product using before and after photos.

  1. Collaboration.

Collaborate with a related niche. So for example, if you provide eyelash extension services, why not team up with those who do massage.

You have one target audience and there is no competition with each other.