If done right, smaller content can easily be integrated into your larger content marketing strategy. Here are some tips and ideas for creating high-impact microcontent.
1. Ensure your images and graphics are strong
It is possible to evoke emotions and encourage desired actions through striking visuals. You can engage your audience quickly with a well-placed image or graphic. Strong graphics capitalise on the power of visual media forms. With a graphic design tool like Canva, you can easily enhance your visuals.
2. Keep Posts Short
Your goal should be to be concise and straight to the point. The content you create for social media channels such as Twitter has to be short. You should also avoid writing longer blogs on other platforms, since they don’t engage audiences nearly as well.
3. Write Well
When developing micro-content, writing needs to be on-point even if you don’t write as much as other types of content. When your goal is concise, this can be quite a challenge.
To create well-written bite-sized content, you can use a variety of writing tools. SEMrush Content Template (for creating SEO-friendly content) and Grammarly (a writing assistant) are two of the best micro-content creation tools.
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4. Create Content Tailored to Your Audience
Make sure your content benefits your core audience. If you publish an image or snippet, you should always ensure that it invokes an emotion unique to your followers. Provide your audience with fresh insights through your content by bringing something new to the table. Your target audience brings you website traffic and clicks for a reason – it would be a shame to ignore them.
Micro-Content vs. Short-Form vs. Long-Form
In general, short-form content is less than 1,200 words, although some marketers may limit it to 1,000 words. Short-form content typically consists of blog posts, news articles, emails, or infographics. Due to the overlap between this content and micro-content, the two are often confused. Micro-content, on the other hand, would be a quick 50-word Instagram update instead of a 500-word blog post.
While micro-content has its place in every content marketing strategy, long-form still reigns supreme.
It is true that attention spans are decreasing, and easily digestible information is critical to engaging your target audience. It is important to keep in mind that your smaller assets should be used in conjunction with your larger platforms and resources, such as your website and blog. The primary purpose of tweets, clips, memes, and other micro resources is to direct readers to more detailed content.
It’s not uncommon for businesses to spend a great deal of time creating snappy headlines or funny memes while failing to provide readers with real value. By itself, bite-sized content won’t suffice. Your readers will get the best value for their time by reading in-depth blog posts.
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Bolster Your Marketing Efforts With Micro-Content
Microcontent’s greatest strength is its ability to engage. You can establish meaningful relationships with your target audience by combining micro-content with larger and longer assets – whether repurposing old content or supplementing new content. So next time you select a SEO company in the UK, be wise enough to choose one that knows all the details.