To keep up with today’s new information-sharing norms in the print platform; the food industry is now integrating the use of QR codes in their product packaging.
If you look at your favorite cereal’s food packaging right now, you will likely see a QR code that is attached at the back of it. And if you scan them, you will be amazed at the way how they integrate the use of it as part of their food branding.
But before you look at how QR codes are used in food packaging, let us first look at the evolution that inspired the idea of putting barcodes in product packaging.
Barcodes: From Serial Numbers to Information Guides
As barcodes were first invented in 1951, it took the food industry 22 years for them to place the barcode in their product packaging. And the first food industry that incorporates the use of barcodes is Wrigley, the famous maker of Wrigley’s Doublemint and Spearmint gums.
During that time, Wrigley uses barcodes to store their product’s serial number and start the technological way of tracking and selling the products they sold. From that point onwards, the food industry’s traditional barcoding systems have shifted their way in embedding serial numbers and allow complicated data to be embedded into their product packaging through the use of QR codes.
How are QR codes used in Food Packaging?
Since the food industry is implementing the use of QR codes into their product packaging, here are some ways on how they use them to expand their customer circle and strategically increase their revenue sales.
And for them to perfectly pull off a working food packaging QR code, they employ the use of a QR code generator that provides professional and reliable software to create their code.
- Store additional product information guide
One way companies use QR codes in their product packaging is to store additional information about their product without sacrificing the space they allot for their product packaging rebranding.
And for them to store a comprehensive product information guide in their food packaging, companies employ the use of a PDF QR code and embed them in their product packaging.
- Embed their social media accounts
With most companies moving into social media when expanding their marketing domain and increasing their lead generation and brand awareness, the use of QR codes helps them to connect their customers to their social media handles in a scan and view manner.
- Store cooking demo videos
One thing QR codes bring in helping out food companies to sell their products to their customers is by doing a cooking demo show for them. And to strategically promote their cooking shows, they place the demo video QR code in prominent food packaging areas where the consumers can easily see it and scan them to watch how to prepare the food they are holding.
- Portal for Product tracking
Since the increase of product counterfeiting poses a threat to the food industry manufacturers, food companies resort to the use of a product authentication tool to ensure the product their customers get is authentic and good for the body.
As there are different types of product authentication tools that companies can use in their products, the use of QR codes is the most secure and cheapest one they employ in their product packaging.
Read Also: 5 Tips for Reducing the Signs of Aging
In a world where the product’s overall packaging layout defines the product’s success in terms of sales and brand awareness, companies that sell physical products always make their product packaging rebranding their main priority.
Now that QR codes are widely used in the foodservice industry, most food industry companies are beginning to integrate the use of QR codes into their product packaging.
With every QR codes you find in your food’s packaging, don’t forget to scan one and know what surprise lies within the box and square code.